Many
people look at these web pages every day. They could potentially become
customers of yours, but only if they know that
your business exists. Place an Ad in our magazine and we'll put
it on this web site at no additional cost.
Web advertising is very cost-effective,
because you can include a tremendous quantity of information on a web
site at a much lower cost than in print media or TV and radio commercials.
Not only that, a web site can last for a long time. Once set up, it
requires only a minimal annual hosting fee which is much less than the
cost for even a one-day comprehensive ad in any major print medium.
Like a TV ad, it can also include sound and animation. It can also include
a convenient way to pay on-line by credit cards.
One of the best ways to advertise a web
site is to get other established web sites to link to your site. Another
good way is to place a few simple low-cost ads (classifieds) in newspapers
and other publications, and use those ads to direct people to your web
site. Then in your web site is where you give your prospects all the
information that they need so that they can make an informed purchase
from you.
Before the web, you'd use these
low cost print media classifieds to get prospects to send for more information.
Then you'd mail them a multi-page sales letter where you gave them all
the detailed information and the exhortation to buy.
Web sites can include full-color pictures.
If people want to see something in more detail, you can arrange it so
that they can click on a picture and get a much larger, detailed picture.
You can give them a comprehensive list of all the benefits they get
from your products, and also give them a complete list of the product's
special features that make what you are selling worth getting. Best
of all, with a web site, your prospect doesn't have to cut out anything
from a newspaper, get an envelope, put a stamp on it or mail it. He
can sit at his computer in the comfort of home and just make a few mouse
clicks!
With web advertising, you can even give
potential customers a way to contact you easily if they have more questions,
and you can easily include a list of frequently asked questions with
answers. Then, when your customers are ready to buy, you can have them
fill out an ordering form and pay on-line by credit card if they would
like. They don't have to drive anywhere or even stamp and mail anything!
As an example of this, go to our subscribing
page, and click where it says “Subscribe On Line” to
see the form we use for people who want to subscribe to Horn &
Whistle Magazine on line. You'll also notice a small padlock icon
when you get to the form which indicates that the page is protected
by a security certificate with means that the information is sent securely
to a secure location so that it can't be seen by others. This technology
has made on-line credit card purchasing very safe and accounts for its
current popularity and wide-spread usage.
As an example, look at this entire
Horn & Whistle web site. Notice how it shows what is in the
current issue, what's planned for the next issue. Notice also that several
articles from the magazine are available to read on the web site. See
how we list the upcoming events that our group provides. For diversion,
we offer a fun page where you can read some really bad puns or assemble
a couple of virtual jigsaw puzzles, even play a good, old-fashioned
checkers game! Then we list several pages of links both to sites that
relate to Horn & Whistle interests, and also many links
to other sites which don't relate to our interests but may be of use
to you anyhow, and all of those other sites also link back to us, improving
the magazine's web presence. An ad like that in a major newspaper would
need an entire full page and cost $10,000 or more for a single insertion.
A web site like Horn & Whistle's site requires just a modest
annual renewal under $300! And the web site runs 24/7/365 and is available
in foreign countries as well.
Now Read This!
“Ok,”
you say. “I can see the benefits of web advertising, but I don't
have a web site, I don't know how to get one, or how to advertise it,
so what can I do?” Very simple. Place a display ad in Horn
& Whistle Magazine. We'll reproduce your ad on the ad pages
in this web site. Horn & Whistle Magazine's
web site is already established and gets hundreds of visitors every
week.
We'll duplicate your print ad on
this site! Since Horn & Whistle is a quarterly, you'll
get a web presence for 90 days at no additional cost! Effectively you
will get a web site ad without the need of domain registration, hosting
fees or site development fees.
Let's face it, creating an elaborate
web site involves lots of work. Comprehensive web sites can entail a
one-time web site designer-developer's fee of several thousand dollars.
True, that's a one-time fee only, but it is a part of getting a custom
web site designed. But if you advertise in Horn & Whistle,
you'll get a free duplicate ad on our web site. No hosting fee! No domain
registration fee, and best of all, no site designer fee!
Of course, if you'd like us to design
a special web site exclusively for your business, we'll be more than
happy to discuss your needs and give you a quote, but why not take advantage
of the above offer of buying an ad in Horn & Whistle and
getting it duplicated FREE on this web site. Then see how it goes. This
is a great way to test your web ad without paying a huge site developer's
fee.
Now, what will this cost? Currently
a display ad in Horn & Whistle is $80.00 for a full page,
or proportional fraction of a page. That is, a half-page ad is $40.00,
a quarter page ad is $20.00. In each case, we'll reproduce your ad on
the H&W web site. Keep in mind, however, that a full page
ad will likewise be much bigger and more visible on the web site than
a quarter page ad. The deadline for ads in the next issue, # 119 is
6 1 08.
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